25% house price premium in National Parks

  • 25% premium for a property situated within a National Park
  • 7% premium for a property within 5km of a National Park
  • 15% premium for a property located in an Area of Outstanding Natural Beauty (AONB)

Commenting on the figures, Andrew Harvey, Nationwide's Senior Economist, said:

“National Parks continue to be highly desirable areas to live in thanks to the beautiful countryside. Those living in such areas are ideally placed to make the most of the great outdoors and take advantage of a range of activities and amenities. Development is also controlled with limited new housing construction, which also helps to explain why house prices tend to be relatively high.

“Our analysis suggests that a property located within a National Park attracts a 25% premium over a similar property elsewhere. This is around £66,700 in cash terms based on the current UK average house price (£266,640 in Q3 2024).

“This is a similar premium to 2022, when we last carried out this research. There also continues to be evidence of a ‘fringe benefit’ for properties located close to National Parks. Those within 5km (around 3 miles) of a National Park command a 7% premium compared with those outside of this range.

National Park AONB Premia Nov24

“We’ve also looked at Areas of Outstanding Natural Beauty (AONBs), also known as National Landscapes, in England & Wales, which include places such as the Cotswolds, Chilterns and Surrey Hills. Our research found that properties in these areas attract a 15% price premium (over an otherwise identical property). These areas include some highly desirable locations and the premium is likely to reflect the continued attractiveness of rural areas and the associated lifestyle.

New Forest most expensive National Park to live in, while South Downs has highest population.

“The table below shows average house prices in a selection of National Parks.

National Park

Land Area (km2)

Popl.

living in park

Average house price

New Forest

570

34,400

£576,000

South Downs

1,624

115,100

£400,000

Peak District

1,437

35,900

£375,000

Yorkshire Dales

2.179

23,200

£353,000

Lake District

2,362

38,800

£333,000

Dartmoor

953

34,400

£310,000

Bannau Brycheiniog (Brecon Beacons)

1,344

33,600

£274,000

Eryri (Snowdonia)

2,176

24,200

£173,000

Source: Nationwide, ONS, National Parks UK

“The New Forest remains the most expensive National Park in which to purchase a property, with an average price of £576,000. Villages within the park include Ashurst, Lyndhurst and Brockenhurst.

“The South Downs has the highest resident population of any of the National Parks at 115,100. The park includes a number of sought-after towns in Hampshire and Sussex such as Petersfield, Liss, Midhurst and Petworth.

“The Lake District is the UK’s most visited National Park, with an estimated 18.1 million visitors per year, and is also the largest of the 13 National Parks in England Wales. The main towns include tourist hotspots such as Ambleside, Bowness-on-Windermere and Keswick.

“National Parks cover 20% of the land area in Wales, the highest proportion of the home nations, with the largest, Eryri (Snowdonia), covering 2,176km2.

“Meanwhile in Scotland, Loch Lomond and the Trossachs are the most visited National Park, with 50% of Scotland’s population living within an hour’s drive.

Surrey Hills highest priced AONB

“The Areas of Outstanding Natural Beauty (AONBs), also known as National Landscapes, in England and Wales have been designated for conservation due to their significant landscape value. They vary greater in terms of size, type and use of land. AONBs cover 15% of England’s land area and are home to over one million people.

“While not as well known as National Parks, these are desirable places to live and as such tend to see relatively high house prices. The table below shows average house prices in a selection of the largest AONBs[1].

Area of Outstanding Natural Beauty

Land Area (km2)

Average house price

Surrey Hills

422

£610,000

Chilterns

833

£570,000

North Wessex Downs

1,730

£415,000

Cotswolds

2,038

£401,000

High Weald

1,450

£390,000

Kent Downs

878

£365,000

Dorset

1,129

£323,000

Source: Nationwide, ONS, NAAONB

“Surrey Hills is the most expensive AONB in which to purchase property, with average prices of £610,000. The AONB was designated in 1958 and covers a quarter of the county of Surrey. Around 40,000 people live in the Surrey Hills AONB, mostly in small villages and rural hamlets, such as Shere, Mickleham and Westhumble.

“The Chilterns AONB runs from the picturesque Goring-on-Thames up through parts of Oxfordshire, Buckinghamshire, Bedfordshire and Hertfordshire. A popular area for walking, the hills and woodlands provide striking landscapes and are also home to some highly desirable villages.

“The Cotswolds is the UK’s largest AONB, stretching from North-East Somerset to South Warwickshire. Some of the main towns include Tetbury, Bourton-on-the-Water and Stow-on-the-Wold. As well as being a popular tourist destination, the Cotswolds central location and good rail accessibility also attracts commuters.

“The North Wessex Downs is another area which is popular with commuters, taking in sought after market towns Marlborough and Hungerford.

“Dorset AONB covers just over 40% of the county of Dorset, stretching from Lyme Regis to Poole Harbour and inland as far as Blandford Forum. The coastal part of the AONB is a highly popular tourist area and sees high levels of second homeownership.”

-ends-

Notes to editors

[1] There are 8 AONBs in Northern Ireland, but these are not included in this research. The Scottish equivalent of AONBs, National Scenic Areas (NSAs), have been included where applicable.

The methodology correlates the price paid for a property against the set of property characteristics (including the property type, age, number of bedrooms), locality (local neighbourhood as described by ACORN), with additional variables for being in a National Park, being within 5km of a National Park (based on a straight line distance) and being within an Area of Outstanding Beauty (AONB) (or National Scenic Area in Scotland). The data was drawn from Nationwide’s house purchase mortgage lending at the post survey approvals stage in Britain in the 12 months to September 2024. Contains OS data © Crown copyright and database rights 2024.

There are 15 National Parks in Great Britain, the table shows data for the main National Parks. There are 38 Areas of Outstanding Natural Beauty (AONBs) in England and Wales and 30 National Scenic Areas (NSAs) in Scotland. The table shows data for the largest AONBs in England, where sufficient data is available.

Average house prices for National Parks and AONBs are median prices using Nationwide’s data for the 12 months to September 2022.

Population data from ONS mid-year population estimates.